Game maker Nintendo Co Ltd will team up with ad agency Dentsu Inc to launch a video distribution service on the Wii console, in a move to establish a new revenue stream, the Nikkei business daily said. The two firms plan to offer cartoons and other entertainment programmes created for the new service to differentiate it from other online content delivery operations, which often offer existing programmes, the Nikkei said on Thursday.

Nintendo and Dentsu will start the new service early next year in Japan, followed by overseas launches later in the year, the paper said. Viewers will need to pay to see some of the programs, while others will be offered free of charge and accompanied by ads, the representative said. The Wii, which features a motion-sensing controller that looks like a TV remote, has been far outselling Microsoft Corp’s Xbox 360 and Sony Corp’s PlayStation 3.

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